Why Us

In AlUla, our safaris take you on a journey where you will admire stunning landscapes and discover history in comfort and style. Platinum Heritage is one of the only operators that have the privilege of welcoming guests to Sharaan Nature Reserve, thus creating a feeling of privacy that very few other experiences offer. 

We create immersive experiences in AlUla that bring its culture and heritage to life, with gentle drives through the Sharaan Nature Reserve. We promote the authentic local culture to all travellers and continuously strive to exceed guest expectations through our unique and engaging experiences.

Partner

Hero Experiences Group

Hero Experiences is the travel experience group behind some of the region's most engaging and immersive adventures. The Group is committed to creating experiences that respect each destination's culture, history and heritage. The Hero Experiences Group's mission is to inspire individuals to be the HERO of their lives while taking positive action to better themselves and their environment and to step outside their comfort zone to discover what it truly means to BE A HERO. 
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Platinum Heritage Dubai

Platinum Heritage is a luxury desert safari company based in Dubai and has been operating since 2012. We are proud to showcase local culture and heritage through our desert safaris, conducted in vintage Land Rovers or modern Defenders. All camps are built from natural materials and we operate solely off solar power. Every experience has a dedicated Conservation Guide who proudly educates their guests on desert fauna and flora, as well as the Bedouin history and local customs.
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Hero Balloon Flights Saudi

Hero Balloon Flights is your gateway to unlocking the extraordinary right in the heart of AlUla's breathtaking landscapes while creating memories that will forever be etched into the story of your life. We like to think of ourselves as your partners in discovering the magic and wonder that lie between the canyons and tombs that define AlUla's backdrop. That's why we strive to create an experience that allows you to connect with history, nature and yourself in an exhilarating manner.
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