As the only eco-luxury experience provider in AlUla, our safaris take you on a journey where you will admire stunning landscapes and discover history exclusively in comfort and style. Platinum Heritage is one of the only operators that have the privilege of welcoming guests to Sharaan Nature Reserve, thus creating a feeling of privacy that very few other experiences offer. 

Driven by strong values of sustainability, we are committed to creating highly immersive experiences that respect the destination's environment, culture and heritage. We promote the authentic local culture to all travellers and continuously strive to exceed guest expectations through our unique and engaging experiences.

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Hero Experiences Group

Hero Experiences is the travel experience group behind some of the region's most engaging and immersive adventures. Driven by strong values of sustainability, uniqueness and meaningfulness, the Group is committed to creating experiences that respect the destination and its environment, culture, history and heritage. The Hero Experiences Group's mission is to inspire individuals to be the HERO of their lives while taking positive action to better themselves and their environment and to step outside their comfort zone to discover what it truly means to BE A HERO. 

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